Coastal resort town with sandy beaches.

Jūrmala, Latvia’s premier seaside resort town, is renowned for its sandy beaches, fresh pine forests, and charming wooden architecture. Nestled along the Gulf of Riga, Jūrmala stretches for 24 kilometers, offering a serene escape with its pristine coastline and tranquil atmosphere. Its name, meaning "seaside" in Latvian, reflects its idyllic coastal charm.

Historically a retreat for aristocrats and artists, Jūrmala’s legacy as a wellness destination continues with its renowned spas and mineral springs. Visitors can enjoy the rejuvenating effects of the area’s natural resources, which have drawn health-seekers for centuries. The town’s unique wooden villas and eclectic Art Nouveau buildings add to its timeless appeal, with landmarks like the Dzintari Concert Hall, a hub for cultural events and music festivals, standing out as must-visit attractions.

The vibrant pedestrian street, Jomas Street, is perfect for leisurely strolls, offering cozy cafes, boutique shops, and local cuisine. Nature lovers can explore the lush Kemeri National Park, home to scenic trails, wetlands, and the famous Great Kemeri Bog Boardwalk.

Jūrmala is not just a destination; it’s an experience of relaxation, history, and natural beauty. Explore this seaside gem with our curated itineraries, featuring the best accommodations, dining options, and activities to make your stay unforgettable.